Technology has changed many aspects of the way people purchase houses by allowing them to access and process large quantity of information. Only by aligning their business plans can and tracking these changes property agents become and stay successful. In order to effectively help home buyers, real estate agents will need to know their customers’ expectations and concerns have changed. Although technology is changing consumers’ behavior it has not been revolutionized by it. However estate search engines or mortgage calculators are realtors still play a part in home transactions’ closings. According to the NAR, 77 percent of home buyers used the Internet to look. 81percent employed a real estate agent to purchase their house.
By comparison, only 63 percent ended up using the help of a real estate agent to purchase their property. It appears that individuals trying to find a home on the World Wide Web take to make a choice up to 6 months, based on Realty Times. These two examples Show that technology has changed what is known as consumer participation in the advertising field. By empowering home buyers the information search procedure has been altered by the Internet. Thanks to the home buyers and Zillow can access data like square footage, construction year, type of heating system and information that has been available to real estate professionals. The property buyers’ eagerness for advice may be a threat to property agents or an opportunity, based on how well they adapt to changes.
Nearly All agents Understand the importance of having an internet presence the number of property brokers’ Web sites. Several of them do not understand how to use the internet to create leads. By way of instance, Realty Times reported that house buyers’ complaint about Realtors on the internet is they do not respond to email inquiries. Agents will continue to prospective customers, unless they know how to profit in their mood. Using new technologies the Web in this case could be tricky. Real estate agents do not need to be Web-savvy to utilize the Web to advertise them. Web tools that generate leads for the brokers are offered by a whole lot of marketing businesses. So that agents can focus on what they do, these companies remain in charge of the technical aspects.